Dreamocracy knocks on over 1,200 doors to help recruit three European Citizens’ Panels

Dreamocracy knocks on over 1,200 doors to help recruit three European Citizens’ Panels

In her latest State of the Union speeches, Ursula von der Leyen made it clear: Europe wants to bring citizens closer to political decision-making. At Dreamocracy, we’re proud to contribute to this democratic ambition by helping recruit volunteers for several European Citizens’ Panels.

Our team knocked on more than 1,200 doors to reach citizens from all walks of life and help build three panels composed of participants from across the European Union.

A targeted effort to ensure participant diversity

The European Commission has made diversity and inclusion a priority in this process. Rather than simply sending out letters, we went directly into neighborhoods and communities to meet people face-to-face. This personal approach helps lower barriers for those who might otherwise be left out of these opportunities — especially individuals who may feel disconnected from European politics.

In partnership with the Sortition Foundation, Dreamocracy travelled across towns and villages in Belgium selected to reflect the EU’s geographic and demographic diversity — from rural areas to large cities. Our team knocked on doors, explained what a citizens’ panel is, how it works, and why each person’s perspective truly matters. We emphasized the importance of including people who don’t usually engage with European political issues — because their voices are essential, too.

Each panel brings together 150 randomly selected citizens for three weekend sessions in Brussels. Together, they deliberate on vital topics like intergenerational fairness, the EU budget, and the future of pollinators. It’s a unique chance for citizens from all member states to meet, share experiences, and engage in meaningful political dialogue. Their recommendations provide valuable insights for the Commission’s future policy directions.

What we’ve learned while recruiting citizens:

  • Start from people’s everyday reality: the best way to spark curiosity is to invite them personally to an event happening in their own neighborhood.
  • Asking a simple question related to the panel topic can open up a natural conversation and highlight the relevance of the panel. For example: “Do you ever worry about the kind of world we’re leaving for future generations?”
  • Most importantly, take every opinion seriously. Many of the people we meet express deep frustration or disappointment with politics. But that’s exactly why it’s crucial to listen, to engage, and to show them their voice matters.
Maaike Berthoud Junior Consultant Dreamocracy

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