Dreamocracy designed and handled a 4-month process with asynchronous work and 2 workshops with 30 NGO representatives fighting eternal pollutants end of 2024 and early 2025.
At the start of the 2024-2029 EU legislature, ClientEarth, the EEB and other environmental NGOs have contributed to putting the PFAS issue at the top of the policy agenda. Yet, it is unsure in today’s adversarial context how much can be achieved over the course of the next 5 years, nor how.
In the face of such uncertainty, ClientEarth and the EEB asked Dreamocracy to help them increase their impact on the PFAS file, in particular by working on the following aspects:
- Better strategising and definition of objectives: The specific goals, objectives, and overall theory of change needed to be clarified, as well as how to get there, in backcasting mode: What do we want to achieve? Where do we want to get? What’s the timeline? How do we get there and who does what within the coalition, etc.
- Better coordination, mapping and planning: While NGOs excel at deploying key expertise and goodwill, they also have a tendency to work in silos, which affects their effectiveness and ability to impact policy decisions. The coalition was therefore looking for support to help it reflect on how to better coordinate, and to acquire the skills to do so independently in the coming years.
- Better anticipation and ability to set the agenda: How do different messages and angles on PFAS work together? How can these be effectively conveyed to the media? How do they link with the strategic vision? Who should carry what messages? Those were the key questions at the heart of the project.
- A more creative mindset and tactics: The great diversity in the group is an asset to be maximised. For that, the aim was to help the coalition develop the right mindset, ways of working, and creativity-enhancing skills.
